Fashion retail: Riachuelo takes its first steps with Miffy in Brazil

"Riachu started following Miffy":

With this post in the stories, Riachuelo announced this month the debut of Miffy in the Brazilian fashion retail.

Classic character with minimalist design created by Dick Bruna in 1955, the Dutch bunny won an exquisite Baby and Toddler collection (0 to 4 years old) composed of items such as t-shirt, blouse, dress, leggings, short skirt and body.

Due to the trade restrictions during the pandemic in Brazil, the collection gained prominence in ecommerce and on the retailer's social media, featuring special banners and short videos.

With the reopening of stores in the coming days, the entry of POS materials is expected.